Leslie Moreno                                                                                           Moreno 1

English 114 B

Mandy Macklin

May 11, 2012

Google: “Don’t be evil”

Google, everyone knows the name Google. Now people don’t say, “Look it up,” people now say, “Hey, Google it!” Google has become the fastest growing internet site in the world, and not only is it fast to look up information it also has a great Google doodle to go with it. “Google’s mission is to organize the world’s information and make it universally accessible and useful.” ( Google Company) It was first founded in 1998 by the two Stanford University geniuses, Larry Page and Sergey Brin. Since then Google has taken the World Wide Web into extraordinary heights, they have gone from Google to Gmail and from Gmail to Google chrome and then to Google+. They have gone from laptops and computers to cell phones and iPods. Google has shaped our conception of the world by making the World Wide Web faster and more efficient.

             Google save every information that is entered on their page, it never deletes anything that comes in. All the information that is entered is a step to the personal information of every individual in the world. “People are treating Google like their most trusted friend, should they be? Well, I think judgment matters. If you have something that you don’t want anyone to know maybe you shouldn’t be doing it in the first place.” (Inside the mind of Google, Youtube) They actually can people’s medical records and the location of where they live, but the only way

                                                                                                                                            Moreno 2

Google ever gets that information is if you “give” it to them. Google does save everything people look up however, it helps in different ways for example it helps industries and companies to figure out information that they need. Fashion industries used Google to see what the new fashion is in and to promote their new fashion line on the web. What Google does is the most visited websites pop out fist and all the websites are arranged by popularity. That makes the most visited websites looked at first, so it is like a competition and the winner gets more consumers. Not only does Google help companies and industries with business, but it also helps colleges and college students.

            “Google search and its array of tools for educators and students have added value to the educational experience of students of all ages.” (Google pg. 105) As a California State University of Northridge freshman, I was given my own personal Gmail, which allows the school to give me information regarding anything. If there is an event on campus I get an email, if there is an emergency on campus I automatically get an email. Gmail is not only a way for the school to keep its students updated, it also allows for students to keep in contact with their professors. If something is wrong with my grades or I don’t understand an assignment all I have to do is email my professor and ask him/her a question. Some students think that everything they send by email is kept by Google in its database, and it is, but Google uses that date to make Gmail more efficient. What I love most about Gmail is that it separates the important mail from everything else, so when you log in you see what is more important and then anything else that comes in. Gmail is efficient because you can type up the name of a person who sent you an email and all of that persons email pops up, it is just as efficient as Gmail’s main home page Google.com

                                                                                                                                            Moreno 3

            Google.com is where it all started, it is the main reason why Google has become the twenty-one million dollar company. What Larry Page and Sergey Brin wanted was to create a fast efficient website that would allow its users to find what they wanted in the click of a mouse, and so they did. Google is so efficient that I could type “CSUN” on the page and the first thing that comes out is California State University of Northridge home page (Google.com). On the top of the page says “About 6,460,000 results (o.15 seconds)” The page itself shows how fast Google works.  Yes, the fact that I typed in “CSUN” will be recorded, but the whole reason I only have to type those four letters is because Google has gotten the information it needed to know that “CSUN” is California State University of Northridge. Google does save all information given to them but they also have privacy policies, terms of service and program policies given to every user to read before they continue. Google warns people before they enter information online and it is not their fault that people don’t read them before they continue. They care about the personal information people give, if they did not care they wouldn’t have made all of those policies for society. Those polices shows us the rights that we individually have and the right that the company Google has on the information that we post up online. This is why Google is so trusted and why Google is really efficient.  Google not only is efficient but it uses fun to attract customers to their page, such as Google Doodles! Google Doodles is by far the most awesome part of Google’s home page. Google Doodle is the artwork around the Google logo in the home page, and they are created by the genuineness of Dennis Hwang.  I love opening the

page and finding something new on it, a new doodle on the home page. Sometimes I open the page and there is a doodle on Einstein’s Birthday or on Picasso’s anniversary, dates I never would have remembered if it wasn’t for Google Doodle’s. Some people say that Google pays too   

Moreno 4

much to a person, who just does designs on the home page, but Google does not just accept anyone to do any job in its company; you need skills and a great character.  “Google’s rigorous hiring practices have helped to ensure that it brings new employees into the Google fold who are not only highly qualified to make a contribution to Google’s product development and service but also that they will be good a good fit for the Google culture.” (Google pg. 61) Applicants have to go through so many stages to get a job but that is to ensure that Google is hiring people that they can trust with so much information. When people are officially hired they enter a world of new existence, Google makes sure that people don’t only get their jobs done, but that they get their jobs done while having fun.

Google may have its flaws, but exactly what in this world does not have any flaws. Google stores all of the information that is inserting into it but I believe that they use that information for only well. Sergey came up with the motto, “Don’t be evil,” to Google it is their way of saying that everything they do is for good. Google is evolving faster than ever before with all of the apps, and new sites such as Google Earth and Google+. Google’s main reason of existence is to help society get the information they need fast, and that is Google. I believe that Google has created so much that some people say it’s too much, I say good job Google. Google has made my school life so much easier by providing me with so many ways of finding information I need for research or projects. All it takes is a word and a click and you are off to a new world of information. I thank Google, I admire Google, I praise Google for just being Google.

Work Cited

Scott, Virginia A. Corporations That Changed The World: Google. London: GreenWood Press, 2008. 1-153. Print.

Girard, Bernard. The Google Way. France: no starch press, 2009. 1-247. Print.

Auletta, Ken. Googled. New York: The Penguin Press, 2009. 1-384. Print.

. "About Google: Company." Google. Google Inc, 2012. Web. 3 May 2012. <http://www.google.com/about/company/>.

. "Inside the mind of Google Documentary 2012." YouTube. N.p., 4/12/12. Web. 3 May 2012. <http://www.youtube.com/watch?v=K5kn8bckcLg>.